Postcard Showing Sites of Tel Aviv,
1970s or 1980s
The resource, probably produced in the late 1970s or early 1980s, is a postcard of five well-known sites in Tel Aviv. In the centre is the Shalom Tower – at the time the tallest building in Israel. In a clockwise direction from the top left is the Mann Auditorium, Dizengoff Square, the Habima Theatre, and Hayarkon Street that runs parallel to the Mediterranean Sea. Together these images represented modern-day Tel Aviv of the time.
The Shalom Tower, completed in 1965 with 34 floors, is an office tower in the centre of Tel Aviv. It was, at the time, the tallest skyscraper in the Middle East. Today, besides offices, it houses some permanent and temporary exhibitions dedicated to the establishment and development of Tel Aviv.
The Mann Auditorium (today known as the Charles Bronfman Auditorium or Heichal HaTarbut) opened in 1957 in Habima Square and is the biggest concert hall in Tel Aviv. It is home to the Israel Philharmonic Orchestra.
Dizengoff Square, built in 1934, is an iconic plaza in the city centre. Named after the wife of the first mayor of Tel Aviv, it was for decades a popular landmark. In recent years, however, its popularity has dwindled as people look for shadier and quieter places to relax.
The Habima Theatre was founded in Bialystok, then Russia, in 1912. The performances were in Hebrew and dealt with Jewish issues. In 1928 some of the actors came to perform in pre-state Israel. They established the theatre locally and in 1945 built the theatre hall in Tel Aviv. Habima has been Israel’s official national theatre since 1958.
Hayarkon Street is a major road that runs parallel to the Mediterranean Sea for several kilometres, stretching from Tel Aviv’s northern beaches to almost as far as the Jaffa. Along the street are restaurants, shops, and some of Tel Aviv’s most expensive hotels. The street is also part of the Tel Aviv Marathon held annually in March.
Teachers of Israel Studies could use the resource to teach about Tel Aviv in the 1970s and 1980s and about the development of Tel Aviv since its establishment.
Geography teachers could use this to demonstrate the architecture and town planning of the city of Tel Aviv, which is an example of modern cities in Israel and around the Mediterranean sea.
Art teachers could use the postcard as a trigger into lessons about music, theatre, or any of the arts for which Tel Aviv is well known.
Describe the five images that you can see on the postcard.
What are they? (Use the back of the postcard for information.)
Which city is this?
Describe the city based on these images.
Reading Between the Lines
How do you know that this is a postcard of Tel Aviv?
When was Tel Aviv established?
Who established it?
How has the city changed since it was established?
Which sea is in Tel Aviv? What part of Tel Aviv is this?
What happens in this area of the city?
What happens in the Shalom Tower?
When was it built?
Why was it given this name?
Is it still the tallest building in Tel Aviv?
What else do you know about the tower?
What takes place in the other two buildings depicted on the postcard?
What do you know about them?
What is the origin of their names?
Have they always been called these names?
What do they tell us about Tel Aviv?
What is the bottom-right image on the postcard?
What do you know about this place?
Who was it named after?
Who was she?
Why do you think that these five images were chosen to represent Tel Aviv?
Many people believe that Tel Aviv should be the capital of Israel.
Why do they think this?
What do you think?
Would these be the images chosen to represent Tel Aviv today?
If not, what else would be on the postcard?
If yes, what has changed about these places since these pictures were taken?
What does Tel Aviv represent for Israel and why?
Create a postcard that best represents Tel Aviv for you. If you have been to Tel Aviv, you can use photographs that you took. If you haven’t, use images and descriptions from books and the internet.
Explain your choices.