Spend Chanukah in Israel
A poster encouraging British Jews to travel to Israel for Hanukah with El Al Airlines. This is one of the many El-Al posters from the Marvin G. Goldman EL AL Collection made accessible by the National Library of Israel.
The poster features an illustrated map of Israel, with an image of children dancing around a giant Chanukiya. The text of the poster offers British tourists to visit Israel on Chanukah and to travel with El Al airlines.
Although the poster is not dated, it was likely printed between 1949 and 1957. This date can be determined by various factors. First, El Al was established in 1948, but only began to operate commercial flights in 1949. Secondly, on the map, the city of Lod is referred to as Lydda – the name of the city was officially changed in 1948, however it took a few years until public opinion changed. In addition, the “Constellation” plane which is mentioned, was in use only until 1957.
El Al was founded in 1948, soon after the establishment of the State of Israel. Its maiden voyage brought Chaim Weizmann from Geneva back to Israel. The airline was instrumental in all major operations involving rescuing Jewish refugees from all over the world. The name of the company was suggested by David Remez, the first Minister of Transport who based it on a passage from the book of Hosea (11:17).
Teachers teaching Jewish Studies can use this poster in lessons before Chanuka. Teachers teaching Israeli history can also show this poster when discussing relationship between Jews in the world and the new State of Israel and the establishment of national companies and organizations such as El Al. This poster is also interesting for teaching Media, communication and art lessons. as an example of an advertisement from the 1940’s or 1950’s. It could be very interesting to discuss the changes in media and in graphic design between those times and today.
What message is conveyed in this poster?
Who was this poster directed to?
Using only the poster as a guide, can you estimate the date the poster was published?
What persuasive arguments are used to persuade to come to Israel?
Are they successful to your mind?
Do you think they were persuasive in the time that the poster was published?
What can the map teach us about the time period?
Make your own advertisement for El-Al this Chanukah. What would convince you to go to Israel for Hanukah?