Public Transport Day, Part of Tel Aviv’s Fifetieth Birthday Celebrations, 1959
This poster is an invitation to an event marking Public Transport Day which took place on Thursday, September 17, 1959 at 8:30 p.m. in an amphitheatre in Tel Aviv as part of the city’s fiftieth anniversary celebrations. The minister of transport, Moshe Carmel, was in attendance, and the Nachal Band performed. The poster depicts a hot air balloon to which different modes of transport are tied: airplane, bicycle, ship, train, bus, and car. All of these are floating above an outline of the buildings of Tel Aviv.
Public Transport Day is marked annually around the world in order to encourage the use of public transport. The organisation “Transport: Today and Tomorrow” is responsible for the event in Israel and works together with civilian and public transport organizations as well as public officials.
Teachers of Geography or Civics could use this poster to discuss transportation in cities in general and in Tel Aviv in particular.
Technology teachers could use the resource when discussing the development of transportation throughout history and speculating on future directions.
Also Science teachers teaching about protecting the environment, could show this poster when discussing transportation and pollution.
Art teachers could focus on the design of the poster and different possible posters for the same event.
What event is being publicized on the poster?
When was the event taking place?
Describe the design of the poster.
Reading Between the Lines
The event was part of Tel Aviv’s fiftieth anniversary celebrations.
Find out about the establishment of the city. For example:
When was Tel Aviv established?
Why was the city established in this location?
Who founded the city?
What did the city look like in the early days?
Compare and contrast the different modes of transport illustrated on the poster.
What are the advantages and disadvantages of each?
Why do you think one particular day was designated as Public Transport Day?
Which modes of public transport currently exist in Tel Aviv?
Compare this to your own city.
Which modes of transport are not illustrated on the poster?
Why do you think this is so?
What is the connection between public transport and the environment?
Do you think that public transport is necessary? Explain your answer.
Why do you think that people prefer to use private modes of transport?
How can governments encourage more people to use public transport?
Create a poster encouraging people to use public transport in Tel Aviv.
Invent and present a new mode of public transport that would be suitable for a city like Tel Aviv.