El Al: Spend Pesach in Israel
This is an El Al airlines advertisement inviting British Jews to fly to Israel to celebrate Pesach.
At the top of the advert are illustrations of a Haggadah flanked by Seder plates.
Although the advertisement is not dated, it is likely to have been published between 1950 and 1960 when Constellation planes (mentioned in the ad) were still in use. Also, the name of the airport is written as Ludd (Lod) which shows that the advertisement was published before 1973 when the airport was renamed Ben Gurion Airport.
This advertisement could be shown in lessons leading up to Pesach when discussing what the students will be doing during the festival. It could also be used in English lessons when learning about persuasive writing.
Teachers of Israel Studies could use it when discussing the relationship between British Jews and Israel and the need to supportIsrael by visiting.
Describe the advertisement.
What was its purpose?
What is Ludd?
Who is the intended audience?
According to the advertisement, what are the benefits of flying to Israel with El Al?
What language does the advertisement use to appeal to its audience?
The advertisement is not dated. Try and work out the date it was published. (Hint: look up when El Al used Constellation planes and when Ludd Airport became Ben Gurion Airport. Note the prices also.)
Go to El Al’s website and search for the cost of a round-trip ticket from London to Tel Aviv today. Why do you think there is such a difference?
Make an advertisement for El Al inviting passengers to visit Israel for this Pesach.