Cheap Railway Tickets to the Purim Festivities, 1934
A poster printed by Palestine Railways advertising cheap return tickets from all stations in Palestine to Tel Aviv for the Purim festivities. The tickets were available from the February 26 to March 3, 1934.
The Tel Aviv Purim celebrations had an important place in the cultural life of pre-state Israel. Many different events took place, as can be seen on other posters presented in this resource pack: balls, beauty contests, and parties. The climax of the festivities was the Adloyada parade. The first Adloyada in Tel Aviv took place in 1912 and included huge puppets, an orchestra, and hundreds of children in Purim costumes who paraded along Allenby Street.
Each year the Adloyada had a theme: the theme for 1934, the year this poster was printed, was the tribes of Israel, while in 1928, the theme was “ten years since the Balfour Declaration.” Many of the floats in the parades had traditional motifs, but there were also floats depicting current issues. In 1933, for example, one of the floats showed a large figure of Hitler with a sign around his neck saying "Death to the Jews." The German consul in Jerusalem demanded an apology, but Meir Dizengoff, the mayor of Tel Aviv refused, asserting that Purim was a stage for free speech.
During the years of the British Mandate, Tel Aviv's Purim events attracted many people from all around Israel and abroad, hence the need for cheap railway tickets.
The word Adloyada derives from the Hebrew words ad lo yada (until one no longer knows) whichrelate to the Talmudic saying that one should celebrate by drinking wine until you no longer know the difference between "Blessed be Mordechai" and "Cursed be Haman." Such parades took place all over the Jewish world. In Palestine the Adloyada was held from 1912 until World War II. After the establishment of the State of Israel, the Adloyada tradition was renewed, and today the main parade takes place in the city of Holon.
Teachers teaching Jewish Studies could present this poster around Purim to describe the festivities that took place in Tel Aviv at the beginning of the twentieth century.
While teaching Jewish and Israeli History, this poster could be used to discuss Jewish culture in Mandatory Palestine. The Purim festivities in Tel Aviv also show the introduction of new traditions in the celebration of Jewish festivals. In addition, Palestine Railways can be seen as an example of the infrastructure and transport systems introduced by the British during the Mandate years.
Who published this poster and why?
Why did Palestine Railways advertise cheap tickets at this specific time?
What events took place in Tel Aviv during Purim?
When was this poster printed?
Why do you think the poster was written in English ? Who governed Israel at this time
In the 1930s the most famous Purim event in Tel Aviv was the Adloyada. What is this event?
When was the first Adloyada in Tel Aviv?
Describe the Adloyada using other primary sources in this resource pack and information from other internet sources.
Design your own poster advertising transportation to a Purim celebration. What graphic elements and text would you include?