Buy from the Produce of Our Land – a Poster
This poster was printed in Israel in the 1930s. The caption at the top reads: "We Will Expand the Agricultural Settlements and Increase Aliya."
Below the caption is a list of agricultural produce from Jewish farms in Israel such as carrots, eggs, tomatoes, honey and oranges. The purpose of this poster was to encourage people to buy products from the pioneer farms and kibbutzim in Israel.
In the 1930s many agricultural communities were facing not only security problems but also economic difficulties. Without economic support many moshavim and kibbutzim were unable to survive, and posters like this were printed to advertise their products.
Teachers of Jewish studies and Jewish History could use this poster to demonstrate the difficulties facing farmers in the years before the establishment of the state. Ivrit teachers could also show this poster and, after explaining the context, use it to teach the Hebrew names of fruits and vegetables.
What message does the poster convey?
What products were grown in the kibbutzim and moshavim?
What was the purpose of this poster?
What was the importance of establishing kibbutzim and moshavim in remote places around Israel?
What difficulties did these settlements face?
How could other people in Israel help them?
Would you call people living in agricultural communities today pioneers?